Victoria Hospital Foundation
National Brand is the advertising agency of choice for the Victoria Hospital Foundation. The Victoria Hospital Foundation is a charity governed by a volunteer Board of Directors which is separate from the Saskatchewan Health Authority. Since its inception in 1985, the Victoria Hospital Foundation has raised funds to purchase essential medical equipment and fund programs at the Victoria Hospital.
The Foundation has raised funds for specific equipment needs through special events, direct mail, donations and some face to face solicitations. To date the Foundation has raised well over 17 million dollars for the Victoria Hospital and two attached care homes, Herb Bassett Home and Pineview Terrace.
The branding and marketing of a charity has become increasingly difficult with the proliferation of new organizations competing for support. National Brand has helped the Victoria Hospital Foundation develop a cohesive brand look and big ideas to make the Vic shout it loud and proud.
Why think small? The Victoria Hospital Foundation is a great example of how National Brand can take small organizations, and make them look big. Charity marketing or fundraising is experiencing a shift, and organizations that do not move with the times are in danger of being left behind. Fundraising, communications, and events all benefit from expert branding and marketing by powering up their message to come out clearly, cleverly and succinctly. In these times of increased competition The Victoria Hospital Foundation is bucking the trend by acting proactively.
National Brand helps develop the theme and logo annually for the ‘Give a Little Life Day’ Radiothon, the Victoria Hospital Foundations largest fundraiser for the year and we’ve raised the bar helping meet their goals. From the VHF newsletter, Doctors Gala materials, vehicle graphics and billboards National Brand helps the VHF tell their story in a big way.
National Brand and the Vic continue to be partners achieving the goals of the foundation within their business realities. When you find a great partner you hold on.