SaskAbilities Rebrand

After almost 70 years one of Saskatchewan’s most recognizable brands decides to rebrand, who did they choose?

National Brand was chosen to rebrand the Saskatchewan Abilities Council. Through a deep dive into the organization’s many facets and strengths it was concluded we rename and redesign the face of abilities in Saskatchewan. It was also important that we build upon the old brand rather than throw away the brand equity that they previously earned.

Because the organization is so well established we clarified and shortened the name to continue building on their strong brand presence.

The new brand gathers around one central graphic that carries through the idea of people, teamwork, and accessibility forming the letter A for abilities. This new identity gives all of the many SaskAbilities programs a central rallying point to wave the SaskAbilites flag.

The new brand revitalizes the organization meeting their goals by bringing clarity, greater brand recognition and a renewed vision that will last for years to come.