Herb, Spice & Specialty Ag Sask

  • saskatoon graphic design, display design
  • saskatoon graphic design, display design
  • saskatoon graphic design, display design

Imagine if Saskatchewan still only grew Wheat? Diversification in our provinces agricultural offerings has made Saskatchewan a leader in throughout the world. Diversification and development is one of the main areas of focus for Herb, Spice and Specialty Agriculture and we are very proud to be a part of their re-branding.

Originally named ‘Saskatchewan Herb and Spice Association’ we began by examining the name within our brand exercise. Our findings clarified the organization’s focus and image while expanding the representation of the associations varied membership.

The new logo visually ties the members together and represents agriculture. A new tagline “The New Flavour of Agriculture” positions HSSA as a trendsetter and distinguishes it from traditional agricultural crops.