Diefenbaker Canada Centre

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The Diefenbaker Canada Centre was in a unique situation. The DCC had to appeal to tourism, education and heritage. As the final resting spot of John G Diefenbaker, the home of the Diefenbaker archives, traveling exhibits, educational programs and more the DCC has a complex but exciting offering. When asked to analyse their logo and how it applies to all promotion and communication we felt a strong branding device other than the logo was needed, hence the creation of the “Thingy”– a graphic representation of their buildings iconic skylight. The “Thingy” also works as a modular device allowing the use of multiple logos while highlighting the DCC identity.  Nice job, if we do say so ourselves.