Children’s Hospital of Saskatchewan

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The need for a Children’s Hospital in Saskatchewan is great and working on the strategy, concept and executing the campaign was an honour. This capital campaign reached the entire province with a multi-media approach. “Be a part of it” was the call to action. It was inviting and inclusive to all. It also reinforced the idea that every dollar raised literally buys a necessary piece of equipment crucial to the future health of our children. Several items were created for this campaign including print advertising, direct mail, outdoor, non-traditional and this television commercial.